Kerten Hospitality targets 40 projects across Europe, Mena

Kerten Hospitality targets 40 projects across Europe, Mena

Kerten Hospitality, a mixed-use ESG-focused lifestyle operator, is ramping up development, with more than 40 purpose-driven projects across 12 brand concepts in Europe, Mena and the CIS region.

Between now and the end of 2022, Kerten Hospitality will open one new concept a month, a robust pipeline-with-a-purpose that puts the brand’s strong commitment to ESG (Environmental, Social and Governance) and responsible community-based business practices in the spotlight, with every opening aiming to have a long-term positive impact on the community in which it operates.

Upcoming openings include hotels in Rome, Kuwait and AlUla which will be closely followed by a new opening in Marrakech later this year.

The brand’s mixed-use developments focus on connecting travellers and residents, with collaborations and own-brand projects in the food and beverage, entertainment, art and wellness spheres. More than simply opening a hotel or restaurant, Kerten Hospitality builds community-centric destinations and ecosystems where business and leisure combine to create vibrant mini-economies.

Marloes Knippenberg, Chief Executive Office of Kerten Hospitality, said: “As we ramp up our developments, we’re creating jobs in each destination we enter, proactively hiring locally and creating opportunities for those looking for career development. We’re also supporting businesses by purchasing locally wherever possible.

“More developers are seeking to