New study suggests Covid-19 changes consumer behaviour in Qatar

New study suggests Covid-19 changes consumer behaviour in Qatar

Consumer behaviour in Qatar has changed “completely and sustainably” due to the Covid-19 pandemic, suggests a new study by Roland Berger.

In an ongoing effort to build a better understanding of this phenomenon and the extent to which it has affected doing business, Roland Berger in Qatar conducted a “first-ever” Qatar-focused consumer study.

Over 300 interviews were conducted covering different segments, such as locals and expats, male and female consumers, and different age groups, among others, to analyse and better understand the lasting effect of Covid-19 on consumer behaviour.

Analysis was performed across multiple areas like buying patterns, media consumption, payment solutions, and purchase determiners to determine how these changed during the pandemic and which of these changes will have a lasting impact.

“This study has helped us unveil many important consumer behaviour trends that could help businesses in the country adopt effective ways that speak to consumers’ emerging requirements and needs.

“For example, our study reveals that the use of social media platforms increased by almost 70% amongst total users. This increase is logical, but what it entails in terms of new trends and dynamics shaping the interaction between brands and consumers is something that businesses might not be fully ready for,” said