Al Hokair Group brings 1st-of-its-kind entertainment center ‘Playocity’ to Saudi

Al Hokair Group brings 1st-of-its-kind entertainment center ‘Playocity’ to Saudi

Saudi Arabia hospitality giant, Al Hokair Group for Tourism and Development, has entered a licensing agreement with Hasbro, the global branded entertainment leader, bolstering the Kingdom’s entertainment and leisure industry.

The agreement will bring Playocity, a first-of-its-kind entertainment center, to the Kingdom of Saudi Arabia and capitalize on the fandom surrounding Hasbro’s beloved brands and experiences.

The first two Playocity sites will open soon, encompassing 6,000 sq ft across both sites to offer spectacular fun for everyone, and Al Hokair Group plans to launch additional sites across the Kingdom in the near future.

Playocity will give people and families of all ages the incredible opportunity to immerse themselves in the wonderful worlds of Hasbro brands including, Power Rangers, Transformers, My Little Pony, Potato Head, Monopoly, Nerf and Connect4, among others. As part of its Blueprint 2.0 strategy, Hasbro is looking to bring its brands to life in new omnichannel ways to thrill fans.

Matt Proulx

VP

Location Based Entertainment

Hasbro “Hasbro is known for delivering compelling branded entertainment experiences to fans and families around the world, and we’re excited to work with the Al Hokair Group to bring just that with Playocity. The new attraction will allow visitors to immerse themselves in fun and interactive activities based