Al Jalila Children’s Speciality Hospital and Duracell expand partnership into KSA

Al Jalila Children’s Speciality Hospital and Duracell expand partnership into KSA

- Duracell and Al Jalila Children’s Speciality Hospital will aim to educate and raise awareness on safety around Lithium Coin Cells in Saudi Arabia through social media activations.

- Al Jalila Children’s is the only free standing hospital dedicated for children’s treatment in the region

Riyadh – Al Jalila Children’s and Duracell is set to continue its long-term partnership by raising awareness amongst parents and caregivers of young children in Saudi Arabia on how to best prevent accidental lithium coin cell ingestion and provide tips for instant treatment.

As the number of Lithium Coin cell powered devices steadily increases, safety around those cells becomes increasingly important. If a child ingests lithium coin cell it can get stuck in the oesophagus and may damage surrounding tissue. If not detected early enough, it may have serious consequences.

In 2021, Duracell recently introduced its Baby Secure technology for its lithium coin cells. It comprises Bitrex, the safe and world’s bitterest substance, applied as a thin layer on the bottom of the cell, helping to discourage accidental ingestion. It also includes the Duracell double-blister Child Safety pack. It is almost impossible for a toddler to open with bare hands and requires an adult to open the packaging with