From Crop To Cup: How Logistics Can Unlock Growth Opportunities For Coffee Entrepreneurs In Saudi Arabia – Entrepreneur

From Crop To Cup: How Logistics Can Unlock Growth Opportunities For Coffee Entrepreneurs In Saudi Arabia – Entrepreneur

Coffee has had deep roots in Saudi Arabian society for centuries, where traditional coffee ceremonies symbolize hospitality and friendship. This cultural heritage, known as qahwa, not only represents the country's diverse traditions, but also holds great potential for economic growth.

The recent approval for Saudi Arabia to join the International Coffee Agreement amplifies this ambition, marking a strategic move towards enhancing the Kingdom's economic diversification. To fully realize this potential, targeted investments and support for small and medium-sized enterprises (SMEs) are crucial, as they can stimulate growth within the coffee industry and create a nurturing environment for entrepreneurs and businesses. By seizing the lucrative opportunities within the European coffee import market, which accounted for a substantial 57.6% of the global total of US$36.05 billion in 2021, SMEs can pave their way to success on a global scale.