How Matbakhi is disrupting the hospitality F&B in Saudi Arabia

How Matbakhi is disrupting the hospitality F&B in Saudi Arabia

Matbakhi's impact extends to the whole ecosystem from hotels to guests and chefs, resulting in a more dynamic F&B landscape

Published: Tue 16 Apr 2024, 1:34 PM

The hospitality industry in Saudi Arabia is on the verge of mega-growth, with the number of available keys expected to double, and some 30 million pilgrims and 150 million tourists expected to visit by 2030.

However, economy and midscale hotels (the largest by number of units) face key challenges with their F&B vertical as they often struggle to maximise the utilisation of their kitchens, driven by a breakfast-focused service with limited business during lunch and dinner. This drives hotels to optimise their F&B capabilities resulting in a downward spiral with suboptimal F&B experiences for their guests and low-to-no profitability on this vertical.

Matbakhi is addressing this pain points for hotels through an innovative approach that is based on invigorating the F&B offering for hotels with much more options and the digitisation of the guest experience and unlocking more revenue streams from external catering and food delivery.

"Matbakhi steps in to democratise top quality F&B offerings and transform the hotel F&B vertical into a profitable one using our expertise in tech-integrated operations", said Joe Frem, CEO and co-founder of