Saudi Arabia ‘now single biggest hospitality opportunity’

Saudi Arabia ‘now single biggest hospitality opportunity’

Saudi Arabia currently represents the single biggest opportunity for hospitality and tourism, and that is set to continue for at least another five years, says PKF hospitality group, a leader in hospitality and tourism consulting.

While there is some doubts about the projects' timeline, one thing is for sure, Saudi Arabia will surprise many and will be a changed country in the years to come, say PKF experts.

"Way past 2030, many of the mega projects will be completed and house a transformed population. Whether this transformation will go without certain upsets and set backs remains to be seen," they say.

The PKF hospitality group recently held one of its 196+ spotlight events in Riyadh in recognition of the significant amount of projects that have been announced for Saudi Arabia.

The majority of these projects, many of which touted to be worth well in excess of $100 billion each, form part of the very ambitious Saudi Vision 2030. This strategic road map is set to harness the strength and strategic position of the Kingdom whilst reducing its reliance on oil.

The focus areas, on which $800 billion + will be spent, are tourism, health infrastructure and education. Of course the improvement of the country’s image