Al-Futtaim Lexus launches campaign for colour blindness

Al-Futtaim Lexus launches campaign for colour blindness

Al-Futtaim Lexus is celebrating the UAE’s 52nd Union Day with a campaign called ‘Colours through Lexus’.

It brings to life a world of colour for a Lexus owner affected by colour blindness or colour vision deficiency (CVD), all from the comfort of their Lexus car.

Globally, about 1 in 12 men and 1 in 200 women suffer from some form of colour blindness or CVD, and 99 percent  of all colour blind people suffer from red-green colour blindness.

In the UAE, a study by Moorfields Eye Hospitals found significant colour vision defects among the tested population, showing the need for more comprehensive research to assess the reasons for its prevalence.

The ‘Colours through Lexus’ case study film not only raises awareness on this condition, but also pays tribute to the UAE’s dynamic progress.

It narrates the story of a Lexus owner suffering from colour blindness, and a special car tint applied on his hybrid Lexus enabling him to celebrate UAE Union Day by visualising and experiencing the true colours of the UAE flag for the first time.

The special coating used on the Lexus windows is similar to that used in glasses for colour blindness, and by using this innovative technology in its