AMICO Group adopts RISE with SAP

AMICO Group adopts RISE with SAP

DUBAI, UAE — AMICO Group, a UAE-based leader in healthcare specialty markets in the MENA region, is continuing its digital transformation journey supported by technology company SAP SE (NYSE: SAP) to enhance its customer experience and engagement through personalized, omnichannel solutions, and to increase agility and enable future expansion plans.

At a signing ceremony attended by executives from both enterprises, AMICO Chief Information Officer, Ibrahim Itani, said, “AMICO continues to experience rising demand for our personalized solutions in MENA’s evolving healthcare market and, by leveraging cloud computing, we can respond in an agile way, with improved operational scalability and flexibility. With SAP S/4HANA, Datasphere, and Analytics Cloud (SAC), AMICO will have access to real-time data and analytics to respond to changes in the market and better serve our customers, while simultaneously reducing the complexity of our operations and enhancing our innovation capabilities.”

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About AMICO

AMICO Group, established in 1984 in Saudi Arabia, has emerged as a leading medical device distributor in the MENA region. With a strong presence in 12 countries, the company specializes in 8 key segments which include Orthopedics, Neurosurgery, Ophthalmology, ENT, Dermatology, Optical, Technical Service, and Surgical Therapies.

What sets AMICO Group apart