Big data is transforming hospitality for the better – Gulf Today

  • Date: 02-May-2023
  • Source: Gulftoday.ae site:gulftoday.ae
  • Sector:Healthcare
  • Country:UAE
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Big data is transforming hospitality for the better – Gulf Today









Photo used for illustrative purpose.







Gulf Today, Staff Reporter



Big data is having a transformative effect on hospitality across the Middle East and beyond. However, leading hoteliers speaking at Arabian Travel Market (ATM) 2023, which will run at Dubai World Trade Centre (DWTC) until Thursday, emphasised that human intervention remains essential if owners and operators wish to derive genuine value from the information being gathered.





‘Hospitality Debate: What More Can Big Data Unlock?’ featured a range of expert insights into the power of data to improve guest experiences within the Middle East’s hospitality sector. Moderated by Paul Clifford, Group Editor – Hospitality & Design at ITP Media Group, the session saw Chris Hartley, CEO of Global Hotel Alliance; Tommy Lai, Chief Executive Officer at General Hotel Management Pte Ltd; Sandeep Walia, Chief Operations Officer – Middle East at Marriott; and Nicolas Huss, CEO of Hotelbeds, take