Chefaa partners with MoEngage to drive retention through insights-led customer engagement

Chefaa partners with MoEngage to drive retention through insights-led customer engagement

Dubai: Chefaa, a Cairo-based GPS-enabled pharmacy benefits platform, has partnered with MoEngage, an insights-led customer engagement platform, to drive engagement and enhance retention metrics.

The leading healthcare and pharmaceutical service brand helps chronic patients order, schedule, and refill recurring prescriptions nationwide with delivery under two hours by the online pharmacy. Founded in 2017 by Rasha Rady and Doaa Aref, the brand has an extensive network of partner pharmacies across Egypt fulfilling all pharmacy needs as well as cosmetics, baby care products, and many more.

The Chefaa app offers its customers the easiest user journey in Egypt, to order and have the medicine delivered by the nearest pharmacy as per GPS location. To enable soft engagement, the brand has been consistently doing various marketing activities, from organic branding to content marketing.

While this was the first phase, Chefaa wanted to go a step further and retain its audience in the second phase with deeper data-led engagement. This is where they partnered with MoEngage, an insights led customer engagement platform.

“We ran various marketing activities to spread awareness, and when we started building a bigger customer base, we wanted to retain them. This is where MoEngage as a platform has assisted us in, amongst many other