Doctors and parents back Dubai school’s Prime Energy drink ban – The National

Doctors and parents back Dubai school’s Prime Energy drink ban – The National

Doctors and parents have backed a Dubai school's ban of the popular Prime Energy drink, a can of which contains double the recommended daily caffeine intake for children.

Gems World Academy wrote to parents this week to warn of the potential side effects of excessive consumption of the drink, including increased heart rate, anxiety and addiction.

The brightly coloured cans and bottled drinks brand - founded and heavily promoted by YouTube stars Logan Paul and KSI - has been in high demand around the globe.