Future Hospitality Summit set to drive sustainability and ESG agenda in hospitality

Future Hospitality Summit set to drive sustainability and ESG agenda in hospitality

Dubai, UAE: Dubai-based AI-driven consumer insight & influence specialists, D/A, has shared data from their latest report on sustainability in the GCC in the lead up to the Future Hospitality Summit (FHS) taking place in Dubai at Madinat Jumeirah from 19-21 September 2022.

The report, which is based on the largest study on understanding sustainability in the GCC, covers consumer interest in sustainability, explores where Government is leading the discussions and charts the course for the future, and what brands are talking about when it comes to sustainability.

Data shows that there was an almost 100% increase in consumers interested in sustainability in 2021 compared to 2019, with a significant movement in 2020 coinciding with the peak of Covid-19. The profile of consumers interested in sustainability in the region is young, especially in Saudi Arabia where 50% are under the age of 30.

Faisal Khan, Vice President Strategy & Insights at D/A said, “With the data as context, for any customer-centric organisation the first opportunity is in acknowledging the relevance and size of the opportunity around sustainability. There is merit in establishing clear sustainability goals and meticulously evaluating how organisations take sustainability forward from here on, else they run the risk of comprising