Haleon presents #ListenToPain: A new approach to personalised pain management

Haleon presents #ListenToPain: A new approach to personalised pain management

Dubai, United Arab Emirates – Despite the wide prevalence of pain, there continues to be inertia and stigma in expressing and treating pain actively, resulting in an increased burden of pain amongst people. Most pain purchases occur in a pharmacy, yet despite this, pharmacists may struggle to offer the level of care they want to, due to there being a disconnect in the way patients communicate their pain and how pharmacists understand or interpret it.

The evolving role of pharmacists

A new survey of pharmacists across Europe and the US undertaken by Haleon, showed that 9 out 10 of pharmacists agreed that the role of the pharmacist has evolved in recent yearsi, now requiring them to have greater expertise in influencing human behaviour and choices for self-care.

Additionally, 91% of pharmacists surveyed agreed that they welcome more support with strategies for encouraging their patients to adopt new behaviours or influence behaviours in relation to their health and wellbeingi. 93% of pharmacists surveyed agreed that people who come into the pharmacy are seeking support that goes beyond advice on medicationi. In the UAE, like much of the world, the role of the pharmacist is evolving where a patient-centred approach is being adopted to drive