Healthcare platform PureHealth unveils new brand identity, vision for healthcare

Healthcare platform PureHealth unveils new brand identity, vision for healthcare

Abu Dhabi-based healthcare platform PureHealth recently unveiled the future of healthcare with its new vision, brand identity and brand promise at an event held at the Louvre Abu Dhabi. PureHealth operates more than 28 hospitals, 55 clinics, multiple diagnostic centres, health insurance, pharmacies, health tech, procurement, investments and related businesses in the UAE. The company’s focus is on looking at ageing as an epidemic and using the latest treatments, technologies, and preventive and social strategies to help people lead optimal, healthier lives. It aims to introduce technology-driven, personalised, preventive healthcare solutions that focus on increasing the average lifespan and improving the health span in the UAE. The company plans to replicate this scientific model and approach across other markets in the future. As part of this futuristic vision, PureHealth believes that “over the next 50 years, it could add up to 25 additional years of higher-quality, happier, and healthier living, in line with its mission to help drive change across communities and realize the possibility of humankind globally”. Farhan Malik, CEO of PureHealth, said: “When we talk about longevity, it is not only about increasing the lifespan of people, but rather their health spans, so that people may live healthier,