Interview: Aster turns to luxury healthcare, wellness investments to drive business

Interview: Aster turns to luxury healthcare, wellness investments to drive business

Most healthcare providers in the GCC region are focused completely on sick-care or providing treatment to diseased patients. There is, therefore, a market gap for a pure play company that can focus on overall wellness, according to a top official at Aster DM Healthcare.

Recently, Aster DM Healthcare launched Wellth, which it described as the first of its kind in the UAE. A hub of integrative medicine in the UAE, Wellth will offer complementary therapies such as functional medicine, nutrition therapy, Ayurveda, Yoga, mental and emotional health, chiropractic, reiki, cryotherapy, Chinese medicine and homeopathy.

“Increasingly we realised that most healthcare providers, including ourselves, have been focused completely on sick-care or providing treatment to patients who are ill; however, we are not doing anything to help people stay healthy, sustain good health and prevent or delay occurrence of lifestyle diseases. This is how the concept of Wellth was born,” Alisha Moopen, Deputy Managing Director of Aster DM Healthcare and Chief Wellth Creator, told Zawya.

The overall objective is to provide a luxury healthcare offering which delivers good health and well-being to the people of Dubai, Alisha said.

Wellth is managed and operated by Medcare, a premium healthcare brand and one of the four business divisions