Record 50 million video views for #DubaiDestinations summer campaign

Record 50 million video views for #DubaiDestinations summer campaign

Dubai: Following two months of spotlighting Dubai’s exceptional summer destinations and engaging local and international audiences in discovering the city’s top-rated getaways, the summer phase of the popular #DubaiDestinations campaign concluded today, generating record engagement and response among the audience. Throughout the summer, the campaign - which ran across several social media platforms, including Instagram, Twitter, and Facebook - recorded an engagement of over 3.3 million while video views surpassed 50 million. Hundreds of videos and promotional content produced by the creative community featured Dubai hotspots, hidden gems and exciting activities that make the emirate one of the world’s most popular destinations. An initiative announced by Dubai Media Council under the directives of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, chairman of the council, #DubaiDestinations seeks to capture and share the city’s spirit as a destination through interactive and engaging stories about what makes Dubai a truly unique place to explore. The next phase of the campaign, highlighting Dubai’s top-rated experiences, outdoor events and activities, and hospitality and dining options during the winter, will be launched later this year by the Dubai Media Council. Launched in December 2021 in line with the vision His Highness Sheikh Mohammed bin Rashid