SEHA launches annual awareness campaign to highlight the benefits of breastfeeding

SEHA launches annual awareness campaign to highlight the benefits of breastfeeding

- Key facilities supporting this campaign include Corniche Hospital, Ambulatory Healthcare Services, and Al Dhafra Hospital

Abu Dhabi, United Arab Emirates: This week, Abu Dhabi Health Services Company (SEHA), the UAE’s largest healthcare network, is launching its annual breastfeeding awareness activities, as part of the National Breastfeeding Week, across its facilities, hosting a number of community activations raising the importance and benefits of breastfeeding for both mothers and their infants.

World Breastfeeding Week (WBW) is a global campaign that raises awareness and helps drive action to celebrate and promote breastfeeding. Celebrated globally from August 1st – 7th, the UAE instead celebrates it during the first week of November.

The week-long campaign will focus on educating and strengthening the capacity of multiple actors to protect, promote and support breastfeeding across many levels, from hospital, to the workplace and the wider community, with SEHA’s Corniche Hospital, Ambulatory Healthcare Services, and Al Dhafra Hospital supporting mothers during their breastfeeding journeys.

Dr Paul Bosio, Chief Medical Officer and Acting CEO at Corniche Hospital, said: “Corniche Hospital has an excellent record of always promoting the many benefits of breastfeeding throughout its long history. Our passion for breastfeeding is recognized by UNICEF & WHO through our repeated accreditation as a