Exceptional Achievement; Etisalat crowned as world’s strongest telecom brand

Exceptional Achievement; Etisalat crowned as world’s strongest telecom brand

UAE’s multinational telecom services operator Etisalat has been named as the strongest telecom brand in the world by Brand Finance, the UK-based leading brand valuation authority.

Further, the UAE telecom operator has become the first in the Middle East and Africa (MEA) region to achieve this milestone recognition.

According to the statement, “With a telecom portfolio of well over $12.5 billion, Etisalat retained not only its AAA brand rating but also its position in MEA as the strongest brand across all categories and the most valuable brand portfolio.”

These honors highlight the UAE’s global leading position in terms of cutting-edge telecom infrastructure and strategic digital transformation advancements.

Hatem Dowidar

CEO – Etisalat Group “To be recognized as the world’s strongest telecom brand and as the most valuable telecom brand portfolio in MEA underline the success of our strategic initiatives to build a robust telecom infrastructure that creates added value for our customers wherever we serve. With our relentless focus on being customer-centric, we continue to push our horizons by investing in next-generation technology that enhances our service offering and helps shape the digital future. In this digital-first era, our focus is to be agile to meet the evolving requirements of our customers and deliver relevant