Kylie Cosmetics relaunches with new ‘clean’ ingredients, excluding 1,600 potentially harmful chemicals

Kylie Cosmetics relaunches with new ‘clean’ ingredients, excluding 1,600 potentially harmful chemicals

Kylie Cosmetics, the billion-dollar makeup company started by celebrity model and businesswoman Kylie Jenner, relaunched on Thursday with a new line of products made without 1,600 potentially harmful chemicals. "I'm so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan," The products will be available for purchase starting July 15 through a new direct-to-consumer website. The brand's shift to "clean beauty" comes as A brought public attention to a group of harmful chemicals found in everyday makeup products. The study from the University of Notre Dame found indicators of PFAS, a class of cancer-linked chemicals, in over half of the products tested. American beauty company Coty, which acquired for $600 million in 2019, has not said whether or not PFAS chemicals are used in its relaunched products. , Kylie Cosmetics said the new formulas won't contain animal oil, parabens, or gluten. "The new and upgraded formula of Matte Liquid Lipstick is long-lasting with a budge-resistant 8-hour wear time, while the new lip liner is waterproof and long-lasting for up to 24-hours," the cosmetic products most likely to contain PFAS are waterproof mascara, liquid lipstick, and foundations described as "long-lasting." "That makes sense to us because