Atyab Food Industries launches new brand identity

Atyab Food Industries launches new brand identity

Muscat, Oman: Atyab Food Industries, a homegrown Omani brand and one of the leading industrial bakeries in the Gulf region, has completed an extensive rebranding effort in response to accelerated company growth and a renewal of its corporate vision. At the heart of this rebranding is an update to the corporate logo with ‘Atyab’ boldly on display – the updated brand identity under which the company aims to launch a host of new products to better serve and bring smiles to its customers across the region.

The company has recently launched its new brand identity in the Sultanate of Oman. Commenting on the introduction of the new branding, the CEO of Atyab, Ali Kashoob said, “Atyab is truly a 'one-of-a-kind' industrial bakery that has served as an essential part of Oman’s food industry for the past ten years, often clubbed as a trusted brand under ‘Dahabi’. As the market has continued to evolve, our authentic Omani taste and quality helped us connect with our customers and grow in popularity with each passing year. We now feel that Atyab is ready to serve the region’s changing needs, bringing smiles to the faces of our customers across Oman and the region with the