Madayn aims to showcase the diversity of Omani products in Saudi Arabia

Madayn aims to showcase the diversity of Omani products in Saudi Arabia

Muscat: The Sultanate of Oman, represented by the Public Establishment for Industrial Estates (Madayn), has commenced its participation at the Saudi Food Show 2024 in Riyadh, Saudi Arabia. Held at Riyadh Front Exhibition and Convention Centre, the Sultanate is participating in Saudi Arabia’s largest F&B sourcing event alongside 97 countries featuring over 1,000 F&B exhibitors.

Dr Rashid Al Alawi, Investment Director at Madayn, emphasised the significance of the Sultanate’s participation in the second edition of the Saudi Food Show, as it features an ideal platform to boost international trade relations, explore lucrative business opportunities, and highlight advancements in food industries, packaging, and processing. “The event plays a key role in facilitating communication between Omani companies and key stakeholders from diverse markets, thereby encouraging collaboration and driving growth in the Sultanate’s food industry,” Al Alawi pointed out.

Through participating at the Saudi Food Show, Madayn aims to showcase the quality and diversity of Omani goods as well as highlight the incentives and facilities available to potential investors in its various industrial cities to a global audience, and hence attract new investments with the ultimate objective of advancing the national economy and aligning with the primary goals of Oman Vision 2040.

In addition to Madayn,