Qatar Airways CEO Al Baker says plans for future without first class on long-haul

Qatar Airways CEO Al Baker says plans for future without first class on long-haul

The world’s best airline is cooling on the world’s fanciest cabin seat.

Qatar Airways, which routinely pockets the top prize at the Skytrax World Airline Awards, won’t have first-class berths on its next-generation long-haul aircraft, according to Chief Executive Officer Akbar Al Baker. Al Baker said the investment in the most luxurious seats doesn’t justify the returns, given that Qatar’s business-class offering provides much of the same perks.

“Why should you invest in a subclass of an aeroplane that already gives you all the amenities that first class gives you,” said Al Baker, speaking in an exclusive hour-long interview in Istanbul on Saturday. “I don’t see the necessity.”

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Phasing out first class on long-haul routes isn’t without strategic risk. The move runs counter both to Qatar’s five-star image and an industry trend that has seen airlines from Deutsche Lufthansa AG to Qantas Airways Ltd to Air France doubling down on their high-end offerings. Lufthansa CEO Carsten Spohr has said more leisure travelers are looking for a special treat, and that the front of his aircraft have never been fuller.

For Al Baker, however, the future lies in business class, which Qatar