Qatari firms seen to benefit from success of Malaysian halal exhibition – Gulf Times

Qatari firms seen to benefit from success of Malaysian halal exhibition – Gulf Times

Megat Iskandar Ahmad Dassilah, MATRADE trade commissioner.

The success of the previously held Malaysia International Halal Showcase (MIHAS 2023) could serve as a jump-off point for Qatari businesses seeking to take a chunk out of the burgeoning halal industry, an official of the Malaysia External Trade Development Corporation (MATRADE) has said.MIHAS, regarded as “the world’s largest halal exhibition,” recorded $656.1mn (RM3.11bn) worth of sales during its five-day run in Malaysia last September, exceeding its target of $527.4mn (RM2.5bn) by 24%, according to figures provided by MATRADE to Gulf Times.This achievement during the 19th edition of the exhibition further underscores MIHAS’ significance as a premier global trade platform for the halal industry.Dubai-based MATRADE trade commissioner Megat Iskandar Ahmad Dassilah emphasised that Qatari businesses can benefit from the growing interest in the halal industry through MIHAS.“We hope to receive more participation from the Qatari companies in next year’s MIHAS as this event complements the strong development of the halal industry in Qatar,” Dassilah noted.During the exhibition, which was hosted by Malaysia’s Ministry of Investment, Trade, and Industry (MITI) and organised by MATRADE, sales were contributed by business deals concluded from two MIHAS key programmes: the International Sourcing Programme (INSP) organised for