Qatar’s Baladna signs manufacturing deal with global cheese giant The Bel Group

Qatar’s Baladna signs manufacturing deal with global cheese giant The Bel Group

Qatar’s leading food and dairy producer, Baladna has signed a landmark manufacturing agreement with global cheese and snack giant The Bel Group.

This collaboration brings new opportunities for both companies, starting with the production of The Laughing Cow jars cheese in 2023 and Baladna producing more of Bel Group’s products in the near future.

Producing popular products by international brands such as Bel not only will reduce imports and make the food in supermarkets less vulnerable to supply chain disruptions, but it will also provide a more responsible, environmentally conscious option for Qatari consumers.

Malcolm Jordan

CEO – Baladna “We are pleased to enter into this agreement with Bel Group, who are world leaders in cheese products. This collaboration will allow us to expand the dairy offerings in Qatar and provide customers with even more high-quality products. As a leading dairy brand in Qatar, Baladna is committed to supporting food sustainability efforts in the country. We are excited to benefit from Bel Group’s unparalleled know-how as we look to expand our range of dairy products and make international brands more accessible in the Qatari market. We believe this partnership will have a positive impact on the dairy industry in Qatar and improve consumer choices.”

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