Athar Festival and Publicis Groupe Middle East launch Maheerah Women’s Empowerment Programme

Athar Festival and Publicis Groupe Middle East launch Maheerah Women’s Empowerment Programme

Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the Kingdom, is proud to announce Maheerah, its women’s empowerment programme, for the festival’s inaugural edition.  Organised in partnership with Publicis Groupe Middle East, a regional leader in marketing, communication, and digital business transformation, Maheerah is an