Deloitte report sheds light on Middle East marketing trends

Deloitte report sheds light on Middle East marketing trends

- Survey shows 90% of industry leaders in Saudi Arabia and 82% in UAE believe the metaverse will play a significant role in their plans for next two years

Dubai, United Arab Emirates – Deloitte released its 2023 Global Marketing Trends report, providing for the first time insights into the priorities and concerns of brands in Saudi Arabia and the United Arab Emirates. The report covers the findings of a Deloitte survey conducted in June 2022, which indentifies sustainability and the metaverse among the most prominent marketing themes in the region.

Deloitte Digital Partner, Hussein M. Dajani said, "This survey provides valuable insights into the current state of marketing in the Middle East and the priorities for brands as they look to the future. We are encouraged to see a strong focus on sustainability, creative transformations, and the adoption of emerging technologies to drive growth and customer engagement."

Sustainability is a key focus area for the surveyed brand guardians in the region, as consumers today value efforts related to improving the sustainability of internal practices, the promotion of sustainable products and service offerings, as well as establishing long-term sustainability commitments.

64% of company leaders in Saudi Arabia are highlighting their internal sustainability practices in