F&B company AWJ expands presence in Saudi Arabia

F&B company AWJ expands presence in Saudi Arabia

Saudi Arabia - AWJ, a Kitopi company and a leader in the F&B industry, is progressing its expansion in the Kingdom of Saudi Arabia (KSA).

The company announced three significant launches: a new Operation:Falafel location in Jeddah, the debut of SushiDo in Riyadh, and the introduction of Shawarmetna, a virtual shawarma concept, launching across Riyadh, Dammam and Jeddah.

These expansion efforts underscore AWJ’s commitment to bringing its diverse and innovative culinary concepts to the Saudi market. The initiative aligns with the company's strategy of capitalising on global opportunities and acknowledges the potential of the rapidly evolving Food & Beverage industry in Saudi Arabia.

Operation:Falafel (O:F), the group’s flagship restaurant, inaugurated its first location in Jeddah on May 1st, 2023. Renowned for its traditional Arabic street food served with a modern, unconventional twist, O:F offers a comprehensive menu for dine-in, takeaway, and delivery with notable delivery partners include Hungerstation, Jahez, The Chefz, To You, and Careem.

"Saudi Arabia has always been a market of immense potential for us, and we are thrilled to open our first Operation:Falafel location in Jeddah," said Mohamad Sami Ballout, CEO of AWJ. "Following our successful ventures in the Eastern region and Riyadh, we are confident that our unique concept will