Industry leaders add heavyweight pull to InFlavour, Riyadh’s game-changing three-day F&B exhibition

Industry leaders add heavyweight pull to InFlavour, Riyadh’s game-changing three-day F&B exhibition

- Leading regional powerhouses Al Rabie and NADEC among more than 600 confirmed exhibitors, with 40,000 visitors expected at Riyadh International and Convention Centre from October 29-31

- Government support grows with Kingdom’s Culinary Arts Commission signing up as supporting government partner, alongside Ministry of Environment, Water and Agriculture and General Food Security Authority

Riyadh, Saudi Arabia: Global heavyweights from around the world are confirming their participation at InFlavour, Saudi Arabia’s first Government-backed B2B food event, ahead of its inaugural three-day exhibition and conference in Riyadh this October.

Organised by Tahaluf, the Informa Business entity, and with the backing of the Saudi Ministry of Environment, Water and Agriculture (MEWA) and the General Food Security Authority, the event is set to be the biggest F&B business generator in the region, aiding the growth of the multi-billion dollar food service market, and is also expected to showcase the Kingdom’s rich F&B culture. It recently won the official support of the Saudi Culinary Arts Commission, which seeks to introduce Saudi dishes locally and globally, and to take pride in the culinary heritage and talent in this sector.

“The Commission has acknowledged that InFlavour, while set to massively stimulate the Kingdom’s F&B sector, also presents a powerful opportunity