Industry Snapshot: Speakol’s Amir Harby

Industry Snapshot: Speakol’s Amir Harby

WHAT CAN BRANDS DO DIFFERENTLY TO ACCELERATE THEIR DIGITAL STRATEGY?

Brands looking to accelerate their digital strategy in Saudi Arabia can consider several approaches to effectively engage with the local market. Saudi Arabia has a unique cultural and social landscape.

Brands should tailor their digital content and marketing strategies to align with local customs, traditions, and values.

With a high smartphone penetration rate in Saudi Arabia, a mobile-first approach is crucial. Brands should ensure their websites and digital platforms are optimised for mobile devices, offering seamless and responsive user experiences.

Social media platforms like X, Snapchat, and Instagram are extremely popular in Saudi Arabia. Brands should leverage these platforms for marketing, engaging with customers, and building community.

Brands should strengthen their online presence, develop user-friendly e-commerce platforms, and offer secure and diverse payment options. Localisation of e-commerce platforms, including language and currency, is also important.

Personalised marketing strategies can significantly impact consumer engagement. Use data analytics to understand consumer behaviour and preferences, and tailor content, offers, and products accordingly.

Utilise digital storytelling to connect with the audience emotionally.

Incorporate advanced technologies like AI, AR, and VR to offer innovative and interactive customer experiences. Collaborating with local influencers and celebrities can help in gaining trust and improving brand visibility.

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