NEOM signs MoU with SRMG to facilitate media ecosystem in Saudi Arabia

NEOM signs MoU with SRMG to facilitate media ecosystem in Saudi Arabia

SRMG, a global integrated media group, has signed a Memorandum of Understanding (MoU) with NEOM Media Industries, a developing regional center for media and creative industries in the heart of Saudi Arabia, to enhance the media ecosystem in the region.

NEOM will leverage SRMG’s media expertise, extensive portfolio and established partnerships to increase content production in Saudi Arabia. This builds on the growing success of the sector in the Kingdom, as an investment into infrastructure and upskilling of talent positions NEOM as a world-class production hub. SRMG’s existing and new partners will benefit from the collaboration between both brands, including access to world-class production facilities.

Beyond production, SRMG and NEOM Media Industries will work together to design joint talent development and industry training programs to continue to uplift the breadth and depth of the media talent pool within the region, including journalism, script writing and production. These programs will build on the successful collaboration between NEOM and SRMG Academy in November last year, the “Stories to Tell” journalism boot camp, which trained and upskilled young Saudi journalism graduates and media professionals and resulted in 22 interns being hired by SRMG.

Nadhmi Al-Nasr

CEO – NEOM “NEOM aims to be an accelerator of human progress,