Pure Beverages Industry Company brings world-first water treatment technology to Saudi Arabia

Pure Beverages Industry Company brings world-first water treatment technology to Saudi Arabia

Pure Beverages Industry Company has announced the launch of a world-first water treatment technology in Saudi Arabia, in partnership with German company Krones AG.

The move is in line with PBIC’s commitment to bringing the latest technologies to the Kingdom and Vision 2030, which aims to enhance innovation in the Saudi market. The company’s developmental efforts have led to providing pure and high-quality water by applying the highest international standards. Every drop of Ival and Oska, PBIC’s water brands, goes through a rigorous monitoring process to produce premium bottled water.

This new water treatment technology constitutes a milestone in the water sector as it enhances the company’s ability to provide innovative products that meet the aspirations of customers in the Kingdom and abroad.

Saad bin Ajlan Alajlan, general manager of PBIC, praised the successful cooperation with Krones AG, stressing the company’s commitment to achieving leadership in providing pure and healthy water to consumers.

Dr. Roland Fellner, head of water treatment units at Krones AG, highlighted the high quality of the technology provided and its support for the PBIC’s goals in achieving excellence and innovation.

“This latest upgrade to water treatment technology will be another major milestone for PBIC to achieve excellence in the quality of