Riyadh to host inaugural edition of ‘Athar – Saudi Festival of Creativity’ in November 2023

Riyadh to host inaugural edition of ‘Athar – Saudi Festival of Creativity’ in November 2023

Riyadh – Saudi Arabia: The inaugural edition of Athar - Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the Kingdom that recognises and celebrates local creativity, has been officially announced. Set to take place from 13–16 November 2023, at the Hotel Crowne Plaza Riyadh RDC, Athar Festival is organised by Motivate Media Group, the region's leading multi-platform content producer, and TRACCS, the largest independent and homegrown regional communications consultancy headquartered in Saudi Arabia.

Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of

Motivate Media Group said, “The festival will be a dynamic and vibrant meeting place in Saudi Arabia where culture, creativity, talent, and technology will collide. It is a celebration of the power of creativity in an environment that inspires cultural exchange, collaborative innovation, tangible learning, and training and development.”

Mohamed Al Ayed, Vice Chairman of Athar Festival and CEO of TRACCS said, “With a vibrant and rich history, young talent with immense potential, and a world craving original content and new experiences, Saudi Arabia is the melting pot where culture and creativity are seamlessly converging. Athar Festival will be a distinctive platform in the Kingdom for the creative marketing community to celebrate