Saudi SNB, SEF & Mastercard collaborate to develop kingdom’s esports industry

Saudi SNB, SEF & Mastercard collaborate to develop kingdom’s esports industry

Saudi National Bank (SNB) has signed a strategic partnership agreement with Mastercard and the Saudi Esports Federation (SEF) during the SEF Awards to accelerate Saudi Arabia’s digital transformation and enhance its gaming and esports infrastructure.

The collaboration will build on Mastercard’s ongoing relationship with SEF to promote the Kingdom’s billion-dollar gaming industry. Together, the three entities will explore and develop innovative financial products and offerings that create added value and enhance gamers’ experience.

The collaboration draws on the importance of Saudi Arabia’s e-gaming industry and its rapid growth. It intends to strengthen the presence of e-gaming and capitalize on its potential and capabilities by fostering innovation to drive further advancements in this sector. This step also underscores SNB’s interest in the development of the e-gaming community and sector in Saudi Arabia by contributing to the creation of an e-gaming industry that is gaining traction among a significant segment of Saudi society.

Saud Abdulaziz Bajbair

Head

Retail Business Group

SNB ”This partnership confirms the importance of the private sector’s role in supporting the overall development movement in the Kingdom of Saudi Arabia under Vision 2030. This agreement is an important step in the dissemination of new digital technologies that will contribute to making the Kingdom a leading