How The Fashion Industry Plans To Utilize TV More For Marketing

How The Fashion Industry Plans To Utilize TV More For Marketing

NEW YORK, NY - MAY 10: Rihanna launches global lingerie brand, Savage X Fenty at Villain on May 10, ... [+] 2018 in New York City. (Photo by Kevin Mazur/Getty Images for Savage X Fenty) Overall several years of TV drama have - intentionally or unintentionally - started far-reaching fashion trends. Now mainstream and boutique brands want to capitalize more on the TV market. The Netflix NFLX Shop launched last year to service this ongoing trend of innate brand sponsorship in TV. From Drake's NOCTA and Top Boy to Bridgerton and The Republic of Tea, Netflix produces these collaborations on a separate audience facing platform to produce a secondary revenue stream and to incentive audiences to further connect with their content. "We're thrilled to give fans a new way to connect with their favorite stories, and to introduce them to the next wave of artists and designers who embrace the power of storytelling in all its forms." Josh Simon, VP of Consumer Products at Netflix, said in a statement last October. Fast fashion companies like ASOS always had a leg up on luxury brands in this space. As they could quickly develop, produce, and market a replica product that was