Watch: Emirati woman entrepreneur of PappaRoti chain on how to succeed in the food industry

  • Date: 22-Apr-2021
  • Source: Gulf News
  • Sector:Industrial
  • Country:UAE
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Watch: Emirati woman entrepreneur of PappaRoti chain on how to succeed in the food industry

While a lot of business owners don't believe in shepherding their business's day-to-day operations, Rasha Al Danhani isn't of the same ilk. Since launching PappaRoti in 2009, she's inhabited a variety of roles in its branches across the UAE. One day she's barista, the next, a cashier. Then, the cleaner - she recalls days of training staff and mopping the floor straight after. This hands-on approach has defined her business and its success over more than a decade - it's what's led her from a small kiosk in The Dubai Mall to 400-plus PappaRoti outlets across the world, from India to Belgium. It's also often had the effect of shocking people. She recounts a busy evening at the first branch in the mall, when she had to step in behind the tills. "An Emirati diner came up to me and asked why I was working as a cashier? And, I remember saying to him that I thought Emirati women were now so strong, they could do everything. It's not like before, and we don't just occupy the higher position in firms, we can work in all fields." When the man later gave her a tip, she asked: "Is it because