Al Muqarram Industry’s rebrand exercise kicks off

Al Muqarram Industry’s rebrand exercise kicks off

Dubai, UAE – Al Muqarram Industry (AMI) has successfully completed its product rebranding exercise in line with its alliance with Belgium-based Soudal Group - a move geared towards consolidating and aligning its product lineup under one formidable brand name.

The multi-million-dirham rebranding campaign now brings together two of the leading brand names in the Middle East and North Africa (MENA) market and Europe under one umbrella further cementing AMI and Soudal’s leadership position in the chemical construction products segment.

As part of the rebranding exercise, all homegrown AMI products will now feature the European Foundation logo on their packaging - one of the most sought-after marks of excellence - which demonstrates the highest standard in quality and reliability.

“We are proud to have successfully completed the AMI rebranding exercise, which means that we are now part of a larger family with unmatched experience, expertise and product development resources needed to expand our regional footprint. AMI and Soudal group alliance will now see all products being manufactured, packaged and marketed under one recognizable brand. My vision is now to consistently deliver world-class products to the construction industry while making the Dolphin brand one of the premium and trustworthy brands in the MENA region,” said