All Things Live joins forces with industry leader Thomas Ovesen to form new event promoter powerhouse in Middle East

  • Date: 18-Apr-2023
  • Source: Zawya
  • Sector:Industrial
  • Country:UAE
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All Things Live joins forces with industry leader Thomas Ovesen to form new event promoter powerhouse in Middle East

- Regional entertainment sector pioneer Thomas Ovesen brings more than 20 years of expertise and knowledge as CEO of new entity - All Things Live Middle East

Abu Dhabi/Dubai: European live entertainment group All Things Live (ATL) has marked its latest expansion milestone with the launch of All Things Live Middle East (ATL Middle East), to be headed by multi award-winning promoter, Thomas Ovesen. The partnership with longstanding industry leader Thomas Ovesen will enable ATL Middle East to deliver best-in-class experiences across the live event ecosystem for artists, agents, managers, and fans.

ATL Middle East is now operating in the region, and the partnership is the result of prior successful collaborations between ATL and Thomas Ovesen and a desire to fast-track long-term plans, increase synergies, and seize opportunities across the region. Thomas Ovesen’s long-standing Middle East market leadership has seen him bring world-class acts such as Justin Bieber; The Eagles; Guns ‘N Roses; Jennifer Lopez; Elton John and Ed Sheeran to the region.

Thomas Ovesen has long played an instrumental role in positioning the Middle East as a major destination for highly anticipated events, leading various regional entertainment and live event outfits, including most recently his own T.O.P Entertainment. With more than 20