Dubai Furniture Manufacturing Company marks its 30th anniversary by launching innovative mattress technologies

Dubai Furniture Manufacturing Company marks its 30th anniversary by launching innovative mattress technologies

Dubai Furniture Manufacturing Company (DFMC) celebrated its 30th anniversary by launching new and innovative mattress technologies during an event held at Taj Exotica Resort & Spa, The Palm, Dubai on March 20, 2023. The event was attended by approximately 200 people, including senior members of the Middle East hospitality fraternity, DFMC’s suppliers, dealers, owners, staff, and media. DFMC, a prominent player in the Middle Eastern mattress industry, is a subsidiary of A.A. AL Moosa Enterprise (ARENCO Group), a diversified conglomerate engaged in various industries. Established in 1993, DFMC initially started manufacturing and promoting products under a licensing agreement with King Koil, USA. DFMC has also acquired the license to produce and promote "Serta" products from Serta Inc., the world's largest mattress brand. To commemorate its 30 years of success, DFMC launched new products under both Serta and King Koil: The Serta Arctic, and King Koil Intimate lines. The Serta Arctic collection is a mattress line that promises a comfortable and cool sleeping experience. Its innovative Cool & Recharge Sleep System is designed to effectively draw away heat from the body. Additionally, the system enhances intra-body communication & regulates the body’s natural biorhythm, promoting relaxation and reducing stress. With 15x cooling