How COVID-19 affected the media industry

How COVID-19 affected the media industry

How COVID-19 affected the media industry

DUBAI: A recent survey by PR and media consultancy Hattlan Media looked at the impact of COVID-19 on media organizations.

Journalists in print media made up 48.3 percent of the total survey participants, while participants working in the broadcast and digital media constituted 33.3 percent and 18.4 percent, respectively.

Respondents' job positions varied between reporters and editors (39.8 percent), managers (21.6 percent), freelancers (26.1 percent), and presenters and producers (12.5 percent).

The survey found that 74.2 percent of all respondents had worked remotely during quarantine, while 25.8 percent worked out of their offices. 

The survey underlined the pandemic's major role in accelerating the digital transformation of print media institutions, which was presumably planned for a full transformation to take place over the coming years.

It also highlighted the importance of upgrading digital media content within the plan to make the print editions obsolete.

Respondents indicated that the main challenges they face under these exceptional global circumstances are: Difficulty to get interviews, delay in submitting material and difficulty in accessing information.

Below are the highlights from the survey:

General performance “” 52.8 percent of respondents affirmed that the current situation has not significantly affected them or the team's work mechanism, while 47.2 percent