How TUKA Dubai reshapes the furniture industry

How TUKA Dubai reshapes the furniture industry

With its revolutionary concept that is set to disrupt the existing industry model, the company has become one of the leading pure e-commerce furniture companies in the UAE as well as a furniture package provider

Published: Mon 13 Mar 2023, 10:34 AM

TUKA Dubai, a UAE-based company, is reshaping the traditional furniture industry in the Middle East. As a pure e-commerce furniture company, TUKA provides furniture packages in one-click. These packages are notable for their stylish pre-curated designs that are well-thought-out by design experts, manufactured in a cost-efficient manner, and sold hassle-free direct to customers, and at affordable prices to boot.

The new generation of consumers is constantly in motion, juggling new adventures and opportunities. As such, this class of consumers presents a uniquely challenging profile: they love tech, they demand a great end-to-end customer experience, but at the same time they are time-constrained. The UAE, with its large expat community, comprising approximately 85 per cent of the population, is perhaps the most obvious example of such a market.

That's why some industry experts see in TUKA the 'Apple of home furniture', disrupting a dated furniture industry for the consumer's benefit. Rather than endure an exhausting furnishing experience, where one has to visit showrooms,