“itbaá” to revolutionize self-publishing and the future of publishing industry in the Middle East

“itbaá” to revolutionize self-publishing and the future of publishing industry in the Middle East

Dubia, UAE: Canon Middle East, (CME), the leading provider of imaging technologies is proud to have partnered with the revolutionary platform “Itbaá” at Riyadh International Book Fair 2022, from September 29 till October 8, 2022. “Itbaá” is a unique solution that enables writers with access to a platform that allows self-publishing, whereby emerging authors can upload their books onto the platform and people can view and print the books directly and on-demand. Moreover, for avid readers, the platform also doubles as an online bookstore, offering a unique book selecting and printing experience.

This new concept boasts many benefits for not only the publishing industry as a whole, but also the category of self-publishing. Most notably, it provides an opportunity for new and emerging writers, who are usually considered risky investments by traditional publishers, to self-publish and have their dreams of being published, become a reality. It eliminates a large degree of risk for traditional publishers, where unnecessarily large quantities of book printing, complex book sales forecasting and unnecessary warehousing are avoided, as well as shipping charges when book fairs are held outside of home countries. Moreover, no longer does an author need to have a specific circulation in mind when publishing,