Let’s Play: Why Dubai Is Well-Positioned To Deliver The MENA Its Own Gaming Industry

Let’s Play: Why Dubai Is Well-Positioned To Deliver The MENA Its Own Gaming Industry

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Any perceived age limits on video games have officially lifted in recent years. The advent of mobile gaming and gamification have embedded gaming culture into our daily lives, resulting in a US$152.1 billion global market in 2019, according to Dubai Economy.

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Advancements in technology have transformed the complete gaming experience into one that extends beyond the physical game. Video games now tell evocative stories, adapt to each player's decisions, and have a movie-like impact with sound, visuals, and dialogue. The prevalence, ease of availability, and often free-to-play models of mobile games reduce barriers to entry and pave the way for casual gamers, while esports deliver new avenues for connectivity, marketing, and engagement.

High internet penetration rates add another layer to accessibility, quality, and competition. According to The Global Consumer Survey by Statista, nine out of ten adults in the UAE alone play video games, while 90% of respondents consider themselves gamers. Such an extensive audience helped the UAE rank 35th in the world's top 100 gaming markets by revenue in 2019, according to Newzoo. Considering that Dubai Economy predicts the GCC's gaming industry to increase from $1.3 billion in 2019 to $4.5