Metaverse, big data to shape future of businesses in UAE

Metaverse, big data to shape future of businesses in UAE

The businesses in the UAE will be compelled to make some fundamental changes to their marketing, sales and business strategy given the massive disruption caused by metaverse and big data.

Industries like tourism, advertising, entertainment, leisure, retail and education will be completely transformed as consumers get influenced by latest marketing campaigns that woo them in real and virtual world and vice-versa.

Marketers will rely on big data to infer consumer trends and the most sought after segment today is the metaverse as Web3.0 deepens it reach among masses. Big data is the future of official statistics and the core of decision-making, and there is no alternative to that because big data and AI offer the most modern, accurate and reliable information that is available in a timely manner, according to a industry expert.

Ali Shabdar, regional director MEA, Zoho, UAE , said: "The metaverse will create a whole new world of opportunities to help businesses expand into a more life-like dimension of the virtual world. More than ever, human interactions, including commerce, will develop and in turn generate a wealth of data ready to be tapped into by businesses to help them optimise their operations and further personalise experiences for their audience."

Consumers' attitudes