Omnicom Media Group launches TRKKN in the Middle East

Omnicom Media Group launches TRKKN in the Middle East

- Cutting-edge marketing analytics and cloud consultancy to provide access to

- industry-leading Google marketing expertise with a flexible service model.

Dubai: Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), today announced the launched of its dedicated Google Marketing Platform and Google Cloud Platform consultancy TRKKN in the Middle East.

Founded in Germany in 2008 as Trakken, the Analytics, Marketing & Cloud Technology consultancy has become one of the largest Google Marketing Platform (GMP) and Google Cloud Platform (GCP) Reseller in Europe. It was acquired by OMG in 2015 and is now expanding rapidly around the world, growing from five European countries to 14 markets in APAC, Europe and North America in just eight months.

Under OMG’s ownership, TRKKN’s offering has expanded from Google reseller to also include a wide range of services to help clients manage their Google Marketing and Cloud stack, including digital analytics, ad tech, conversion optimization, advanced analytics and AI, cloud engineering, training and support, advanced builds and full strategy planning across Google products. When more clients are initiating or developing their digital transformation, in-housing or hybrid media operations, TRKKN is responding to this shift in demand with a service model that offers greater