Pan Asian Media delivers AED 36mln worth of press coverage to clients through 120 press campaigns across industries in 2022

Pan Asian Media delivers AED 36mln worth of press coverage to clients through 120 press campaigns across industries in 2022

- The biggest challenge lies in quality content – or lack of it – as most clients do not want to share authentic facts and figures, that reduces the significance of the news releases

- The public relations industry in the Middle East and North Africa (MENA) region is set to double from US$1 billion (Dh3.67 billion) in 2020 to US$2 billion (Dh7.3 billion) by 2030;

- The global public relations market size is expected to grow from US$100.39 billion in 2022 to US$107.05 billion in 2023 and to US$133.82 billion in 2027, according to research;

- Pan Asian Media delivered US$9.9 million (Dh36.33 million) worth of press coverage to clients through more than 120 successful press campaigns including 30 events in 2022.

Dubai, UAE: Pan Asian Media, a Dubai-based strategic public relations and communications advisory engaged in media consultancy, research, crisis communications and event management, delivered US$9.9 million (Dh36.33 million) worth of press coverage to clients through more than 120 successful press campaigns including 30 events in 2022.

The boutique media advisory ran on an average a campaign in every three days – for the full-year in 2022 – marking a stunning recovery from the COVID-19 pandemic disruptions that affected the country’s communications sector