Paperworld Middle East hub forum to define future shape of regional industry

Paperworld Middle East hub forum to define future shape of regional industry

Dubai, UAE: Paper industry and Gift and lifestyle experts will gather in Dubai this month to redefine the sector’s future at the Hub Forum’s second edition, the region’s leading platform to identify a transformative pathway for an industry now faced with transformative consumer demands and distribution channels.

After a successful first running, The Hub Forum is returning to Gifts & Lifestyle Middle East and Paperworld Middle East, the annual co-located shows from Messe Frankfurt Middle East which will run at the Dubai World Trade Centre from November 15-17.

At the Forum some of the industry’s most renowned players will examine the sector’s challenges and opportunities. High on the Hub Forum agenda will be product and consumer sentiment analysis, the potential of e-commerce, and the rapidly emerging digital and sustainable trends which are impacting the paper, stationery, office supply and gift industries.

The Forum returns at a pivotal time for an industry which is at the very heart of the Middle East’s lucrative gift-giving culture and is acknowledged as a key driver of corporate and personal relationships.

“There are credible indications that the Middle East will retain its celebrated cultural DNA of gift-giving but that consumer decision making and purchasing behaviour is changing rapidly,” said