Publicis Groupe Middle East & Turkey appoints Tony Wazen as CEO of Publicis Media for the Middle East region

Publicis Groupe Middle East & Turkey appoints Tony Wazen as CEO of Publicis Media for the Middle East region

Dubai, United Arab Emirates – Publicis Groupe, a leading global advertising and communications company, has announced the appointment of Tony Wazen as CEO of Publicis Media, effective 1 May 2023. In this newly created role, Tony will lead the media agencies of the Groupe in the Middle East, focusing on innovative approaches to drive growth and ensure client success for the long term.

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said, "Tony is a true visionary and leader in the media industry, and we are thrilled to have him take on this new role. His extensive experience in strategic thinking and in-depth brand communication will be a valuable asset to our clients, and his focus on innovation and growth will help us stay ahead of future challenges and opportunities."

Under his guidance, Tony will be instrumental in propelling Publicis Groupe’s ongoing transformation journey forward. This includes prioritising talent development and driving the continued growth and evolution of its media business and future-proofing its products and services to ensure that they remain competitive and relevant in today’s evolving landscape.

“Harnessing the power of Publicis Media to drive personalisation at scale, create value and deliver winning solutions to clients will be the