Taste the latest sweet treats and snacks from across the globe at ISM Middle East

Taste the latest sweet treats and snacks from across the globe at ISM Middle East

- MENA’s leading sweets and snacks event will bring together industry players to showcase contemporary desserts, on-the-go snacks, sugar-free chocolates, plant-based sweets and snacks, and much more.

DUBAI – Dubai World Trade Centre (DWTC) has announced that the MENA region’s leading sweets and snacks event will return from 8-10 November. Previously Yummex Middle East, the show will continue its success story under global brand name, ISM Middle East, for its 15th edition.

The show’s partnership with Koelnmesse, the leading international trade fair and exhibition centre in Cologne, Germany, and its association with the global ISM network, will take the show to the next level this year, strengthening its position as the leading business platform for the sweets and snacks industry in the region, and improving the visitor and exhibitor experience.

As the Middle East and African region develops a fast-growing appetite for confectionary products, shown by a CAGR of 4.1%, the snack product market is expected to reach $43.8bn by 2026. ISM Middle East will bring together the most innovative and flavourful confectionery and snacks from across the world.

From mouth-watering chocolate, confectionery and desserts, to tasty snack foods, ice cream and date products, visitors will discover the largest variety of sweets and snacks