TBWA\RAAD named the most innovative company in advertising of 2022 by Fast company Middle East

TBWA\RAAD named the most innovative company in advertising of 2022 by Fast company Middle East

Dubai:- TBWA\RAAD has been named to Fast Company Middle East's prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector.

The list honors groundbreaking businesses that are making profound impact on both industry and culture, ultimately thriving in today's ever-changing world. This year’s Most Innovative Companies list recognizes 42 organizations across 25 categories, including advertising, AI, beauty, consumer goods, e-commerce, emerging tech, energy, retail, sustainability, women-backed businesses, featuring giant brands such as IBM, L’Oréal, PepsiCo, among others.

To determine the list, Fast Company Middle East's editors mined several hundreds of nominations from companies that embody innovative and creative problem-solving, recognizing the companies that rose above and the business trends they're advancing.

TBWA\RAAD was named “for re-engineering brand experiences by helping brands take customer engagement to the next level”. But also for “transcending the cliches and producing exceptional work that got attention”.

“It is an honor to receive recognition as one of Fast Company’s Most Innovative Companies in the Middle East," said Reda Raad, CEO, TBWA\RAAD. " We are very thrilled to be number one in the advertising sector and to be recognized for our commitment to innovation and to the power of disruptive